Responsive site redesign (UX and Visual)
Philips Lifeline is the largest player in the medical alert service industry, with nearly 40% of the market. The existing website lacked e-commerce capabilities, and therefore sales and services of their products were done strictly through a customer call center.
In a category known for fear-based selling and price-driven promotion, Philips Lifeline wanted to distinguish itself from its competitors and a better way to connect with its audience. We helped them do so by redesigning their website and introducing e-commerce capabilities.
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To help caregivers find the right product we designed:
The site was also designed to be fully responsive, a mandate for all Philips web properties that came out of the global brand guidelines refresh SapientNitro helped Philips create.
This release marks a key milestone for Philips Lifeline’s digital journey. The new site not only provided expanded ecommerce capabilities, but also set the stage for a robust agenda in 2015 which included plans for a B2B site, campaign management and tracking, and building video capabilities etc.
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Art direction & design: Kit Casey, Copywriting: Emily Morgan, UX: Linda Mateos and Gail Fogel, Creative direction: Jared Kelleher